Baltimore, Maryland Headshot Photography
Perhaps professional-quality photographs of your staff doing what they do best at your firm are the first thing that comes to mind when you think about marketing photography for your business. Even if the photographs you’ve taken of your products are gorgeous, they won’t sell. However, headshots are sometimes overlooked. I think this is broken and needs fixing. Taking professional-looking headshots of your staff with marketing authenticity in mind can help show the human aspect of your business and perhaps help reinforce the ideals your brand stands for.
It doesn’t matter what industry you’re in, it’s crucial to highlight the people who make up your organization. Posing for a professional headshot can put potential clients at ease, making them more likely to choose your business over the competition. They are essential if you want your clients to have faith in your company.
When you type your name into Google, do you also check the image results? Was the information satisfying to you? Do you want those to be the first things people think of when they think of you?
Pictures of us can be found just about anywhere these days thanks to platforms like Instagram, Facebook, and Linkedin. Before interacting with a company or person, we may now quickly and easily research them online. Because of this, making a good impression immediately is crucial. People’s first impression of your company will be based on how it appears online. Get a professional headshot since the picture your buddy took with his brand-new iPhone won’t cut it.
It’s not all about the camera, but it is crucial to work with a skilled photographer. When choosing a photographer, it’s important to view examples of their previous headshot and portrait work. Finding an inexpensive local photographer is possible, but be wary if they have only done Thursday night club portraits in the past. Find someone who has experience posing, lighting, and styling for photographs. The results will be really beneficial. I’ve compiled a list of five reasons why hiring a professional headshot photographer is beneficial for you and your company.
It’s impossible to change someone’s first impression of you. Potential customers learn as much as they can about a company or brand online before deciding whether or not to do business with them. If they are not impressed by your portfolio, they will probably not even interview you. When customers see the face behind the business, it’s important that they get a good image of the person behind the firm, so it’s important to have a professional and compelling headshot.
You gain fame and popularity. Now, instead of only seeing your company, they can get to know you as a genuine person as well. As a result, people will identify with you and your company more easily. If you needed to hire a real estate agent and could choose between two different ones, the one with a photo would get your business more often than the one without. Having your audience recognize you as a real person provides credibility to your brand, helps you stay relevant in the eyes of your customers, and facilitates deeper communication with them.
On several sites, the headshots are clearly cropped from more casual images, such as those taken at a party or family gathering. Selfies and pictures taken by friends with smartphones look terribly unprofessional and “half-done” in comparison. If someone has spent money on a professional headshot, I know they are dedicated to their profession or business. There is no reason to sell yourself short by using a subpar photo if you have put everything else into your company.
Daniel McGarrity Photography; Headshot Photography
When it comes to conducting business, a single website is no longer sufficient. Companies who don’t use social media to connect with customers are falling behind. Social media has replaced traditional methods of gathering information about a company, with some customers even preferring to use Facebook Messenger to call or email a company. A good headshot can help you get noticed on platforms like Linkedin, Facebook, and Instagram. The ‘About’ section and the profile of the company are further resources.
The use of professional headshots is not limited to the Internet; they may also be seen on billboards, brochures, and business cards. You may use them in Gmail, on all your Google properties, and whenever someone quotes you in a story or on a website.
What is it about yourself that you hope to highlight to your intended audience? Do you take yourself seriously, are you genuinely happy and at ease, and are you easy to talk to?
A headshot is not the same as a mugshot or a generic family portrait. They serve as a marketing tool to help spread your name in the corporate world and provide people with a glimpse into your personality. Strong portraiture goes beyond just visuals to portray the subject’s inner state.